Milwaukee at your pace, with nobody else on board.

This is the default route, not a fixed one. The last item on the list is the one that matters most.

The lakefront and the Milwaukee Art Museum

The Calatrava wings open and close on a schedule, which is worth timing the stop around rather than hoping.

Discovery World

On the same stretch of lakefront, and the obvious pairing with it.

The Milwaukee War Memorial

Directly above the art museum, and the reason the site looks the way it does.

The Bronze Fonz

On the Riverwalk. Nobody admits to wanting this stop and everybody takes the photograph.

Black Cat Alley

Street murals on the east side, and the stop that changes between visits because the walls do.

The Milwaukee Public Market

Third Ward. Worth 30 minutes rather than 10.

Fiserv Forum and the Deer District

Different on an event night and worth saying so when we plan the route.

The Harley-Davidson Museum

South of downtown on the river.

The Brewery District

The old Pabst complex, now a neighborhood rather than a brewery.

Villa Terrace

Up on the bluff, and the view most visitors never find on their own.

The Summerfest grounds

Henry Maier Festival Park. Quiet most of the year, which is its own kind of interesting.

Whatever you ask for instead

Breweries, architecture, the churches, the neighborhoods somebody's family came from. The list above is a default, not a fixed route.

Tell us what you are interested in and the route is built around it. Groups come for architecture, for the breweries, for the churches, and for the neighborhoods somebody's family came from.

Three hours is the default, not a limit. More stops means a longer booking, and the route is built around what you want rather than around the clock.

This is a private vehicle with a chauffeur, not a coach with a microphone. Nobody else is on it, it stops when you want to stop, and it leaves when you want to leave.

Passengers on a tour

Up to 5

Service levels

SUV, VIP SUV, VVIP SUV

Middle row

Sliding heated captain’s chairs on the top tier

The three service levels are compared on the fleet page. We only operate SUVs. No stretch limousines, no party buses, no motor coaches, no sedans. Partner operators cover those where a booking needs them.

Five rather than six, on purpose. The front seat stays free so a guide can ride along when a group brings one, which outside organizations sometimes arrange.

• Hourly, as directedA tour is an hourly reservation. This is how those work.
• Milwaukee black car serviceEvenings out rather than afternoons looking around.
• Port Milwaukee cruisesA tour is a good use of the day a Great Lakes sailing leaves.
• The service areaEverywhere else we go, on one map.